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About Us

Helping you buy or sell a business, build value, protect assets, and enhance performance

Full life cycle support for your business from birth to final sale, and everything in between!

It's not easy to start a business, let alone succeed. We're here to help you every step along the way, from purchasing the right business, to building its value over the years, to helping you earn top dollar when you're ready to sell. 
Don't go it alone. Trust the experts at Excellence-In!
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I do not believe in luck… and I’m willing to assert that there is no such thing. There is only hard work followed by results.

Larry Bonino, Business Consultant, Insurance Agent, Business Broker
Lawrence Bonino, Founder

Meet Our Excellence Team™

Put our experience to work for you!

Larry Bonino, Founder, Excellence-In

Larry Bonino

OWNER & FOUNDER

Larry Bonino has mastered the art of thinking big, and is able to see the potential greatness in companies and their people. As a high-performance business coach, he simultaneously creates and implements practical solutions to help clients achieve their goals. Larry helps organizations significantly reduce their losses and improve their overall performance by using more than 30 years of experience in business development, growth, and loss prevention.

Using his expertise in enhancing business value and increasing profitability, Larry was personally responsible for the management and direct sale of more than $65 million of services, products, and programs to more than 1,500 companies. He also founded and managed five multi-million-dollar companies and two non-profit institutes, and has served on the boards of eight businesses and community service organizations, as well as university advisory boards.
Ray Melcher

Ray Melcher

EXECUTIVE BUSINESS ADVISOR

Ray provides business value assessments, strategic planning, and business performance consulting services. In the past, he consulted for banks, insurance agencies, securities firms, and other companies, and has been involved in more than 100 business brokerage deals and merger/acquisition transactions.

During Ray’s tenure as Chairman, President, and Chief Executive Officer of Leesport Financial Corp. and its wholly-owned subsidiaries: Leesport Bank, Essick and Barr Insurance, and Madison Financial Advisors, Leesport grew from $200 million of assets to more than $900 million. He presided over 11 acquisitions, divestitures, and joint ventures. He has also served as interim, part-time CEO, and COO for several other companies.
Kevin A. Moore, Esq.

Kevin A. Moore, Esquire

EXECUTIVE BUSINESS ADVISOR

Kevin leads Excellence-In’s SAVE Program intellectual property and legal health assessments. He then manages the creation of essential contractual, copyright, trademark, and patent protection for our clients.

Kevin is a shareholder at Leisawitz Heller and practices with the firm’s Business and Labor & Employment Practice Groups. Kevin’s strengths lie in his ability to translate into the boardroom the business impacts of the litigation process. He provides the unique blend of counsel and leadership clients need to achieve their strategic goals through compliance analysis and litigation as needed.

Kevin practices in state and federal courts in Pennsylvania and before many state and federal quasi-judicial agencies. Kevin counsels extensively to the business and legal community on all areas of business and employment litigation. In addition to being a guest lecturer at local colleges and universities, Kevin is often called upon by the media and other attorneys as an expert in his field.
Gary Seibert

Gary Seibert

EXECUTIVE BUSINESS ADVISOR

By applying more than 50 years of business experience, Gary helps companies increase profitability and achieve their growth potential. A master at strategic planning, project management, and company turnarounds, Gary has also successfully founded, grown, and sold two multi-million-dollar international enterprises.

Gary teaches entrepreneurship and business success at conferences and conventions worldwide, and has appeared on CNBC, Turner Cable Network, and PM Magazine. In addition, he has authored numerous business management and entrepreneurial articles for People, The New York Times, Entrepreneur, Fitness Management, Sports Inc., CBI, The Philadelphia Inquirer, The San Francisco Chronicle, and others. In 1993 and 1994, Gary was a finalist in the Entrepreneur of the Year Competition, and won the Berks County Small Business of the Year Award in 1994.
Paul Ruddy

Paul Ruddy

EXECUTIVE BUSINESS ADVISOR

As an Executive Business Advisor for Excellence-In, Paul Ruddy brings together all facets of the information technology operations of our clients to support their business initiatives. Paul manages and provides oversight of our SAVE Program technology assessments. Paul’s key accomplishments include development of a data warehouse using agile methodologies and dimensional data modeling in conjunction with launching a Project Management Office (PMO). By providing employees with business value dashboards and scorecards, we proved that nothing beats a well-run PMO, which can offer real-time data for managerial decision-making.
Alan Robezzoli, President, Power Marketing International, LLC

Alan Robezzoli

EXECUTIVE BUSINESS ADVISOR

Alan is a digital marketing and SEO expert. He founded Power Marketing International, LLC in 2011 after 10 years as COO and then Executive Vice President of Marketing & International Sales for Elite Sportswear, LP, the world’s leading producer and marketer of gymnastics apparel.  Under his leadership, Elite’s marketing and sales team achieved several gymnastics industry firsts, including the industry’s first online custom garment configurator, first international multi-currency / multilingual B2B/B2C website, and a top 2% national ranking in website marketing effectiveness.


Al engineered a period of explosive international growth at Elite, developing the gymnastics industry’s largest international sales force, with sales growth exceeding 500% over 6 years. This led to an exclusive worldwide licensing agreement with Adidas to produce and market gymnastics wear under the Adidas brand.  Today, Alan and the PMI team help small and mid-sized companies level the playing field to compete effectively with their larger rivals by applying PMI's leading-edge technologies and proven marketing methodologies.

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